Korean mobile game firms “learn from Chinese counterparts” in deceptive sales gimmick

Mobile game companies have come under criticism for failing to protect consumer rights as some of them are luring people with discounts right before the termination of their services, government data showed Sunday.

Such mobile game service providers have caused customers’ damage by being passive in notifying them of the termination of their services and providing unclear terms of refunds for paid in-game items after the termination.

Such “hit-an-run” sales gimmicks are considered a repetition of what small-sized provider of Chinese web games used to do in the past, an industry insider said.

Because China-developed games were relatively cheaper to secure publishing rights, companies could repeat importing them, exploiting users with aggressive marketing events and terminating the service, the source said.

See full report from The Korea Times

Posted in cmgmnews

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