Flyfish releases children books based on its casual TD game, after its IPO in Hong Kong

Flyfish’s share price remains below its initial offer price since it IPO in Hong Kong about one month ago, and closed at 1.84 HKDs last Friday, valued 2.77 billion HKDs.

Now the company has taken the first step of expanding its popular casual tower defense mobile game “Carrot Fantasy” – releasing a series of related children books. The books were announced in Beijing on Jan 9th.
“Carrot Fantasy” and its successor “Carrot Fantasy 2” were once one of the most popular mobile games in China, but aren’t that prevailing now. “Casual games like ‘Carrot Fantasy’ have a prospect of hard monetization, but we can make some other forms of products to overcome it,” said Flyfish president Chen Jianyu. “We are also planning to shoot a micro film.”
Flyfish said one book of the “Carrot Fantasy” series was written by famous Taiwan cartoon team “Xiao Jiangnan” and has attracted over 280,000 intended purchasers; other books were written by children’s literature writers including Jin Bo, Gao Hongbo and Bai Bing.
Anyhow, actual sales of “Carrot Fantasy” series of book will be wind vane of popularity of game-based books in China.
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